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Information Foraging: A Theory of How People Navigate on the Web

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When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences.

11 Information Scent: How Users Decide Where to Go Next Raluca Budiu Raluca Budiu February 2, 2020 2020-02-02 Share Email article Share on LinkedIn Share on Twitter Summary: When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences. The web is all about hyperlinks. But, you may wonder, when presented with a bunch of links, how do users decide which link to click on and which to ignore? The answer is: information scent. Like f

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