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Conceptual Art for the Attention Economy | Jonathan Zong

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Attention is a limited resource, and tech platforms capture ours with endless content in order to broker it to advertisers. So much has been said and written. Recent kerfuffles about harmful content have required tech platforms to rethink their policies around which content is valued and which is not. Earlier this month, YouTube made changes to their monetization scheme that raised the minimum audience requirements for creators to qualify for ad revenue from their videos. In other words, creators have to rake in even more views and subscriptions to get paid. These efforts to redraw the lines around content have a veneer of public-mindedness to them. Ostensibly, their purpose is to “protect the creator ecosystem”. There are probably ways in which this is true. However, this change comes hot on the heels of controversy surrounding Logan Paul, who remains on the platform and continues to generate ad revenue despite producing harmful content—making it harder for the public to take the comp

Conceptual Art for the Attention Economy | Jonathan Zong Conceptual Art for the Attention Economy February 03, 2018 - Jonathan Zong Attention is a limited resource, and tech platforms capture ours with endless content in order to broker it to advertisers. So much has been said and written. Recent kerfuffles about harmful content have required tech platforms to rethink their policies around which content is valued and which is not. Earlier this month, YouTube made changes to their monetization scheme that raised the minimum audience requirements for creators to qualify for ad revenue from their

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