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Moral Ecosystems: My Big Idea

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It’s said that thinkers are either foxes and hedgehogs. The fox knows many things, and the hedgehog knows one big thing. Ever since I heard about this I’ve known that I am a hedgehog. My one big idea is the idea of moral ecosystems: decentralized systems of moral belief and their relationship to our technological media environments. Since 2016 I have been exploring this idea and have made many attempts to explain it in different essays. None of these attempts have fully captured it, but I think the idea is so important and so explains certain features of our world that I keep trying again and again. In this piece I want to briefly outline how I arrived at this idea and developed it across my body of work. 1. Preliminary Conceptions In 2015 and 2016 I became very interested in what a brand is and why people are attracted to them. My early explorations of the idea of “hype” as some kind of artificial scarcity or exclusivity did not on its own lead to a satisfying explanation of why brand

Moral Ecosystems: My Big Idea Subpixel Space writing about Moral Ecosystems: My Big Idea Toby Shorin March 11, 2024 Entry 037 Concepts cultural theory understanding meaning brand theory It’s said that thinkers are either foxes and hedgehogs. The fox knows many things, and the hedgehog knows one big thing. Ever since I heard about this I’ve known that I am a hedgehog. My one big idea is the idea of moral ecosystems: decentralized systems of moral belief and their relationship to our technological media environments. Since 2016 I have been exploring this idea and have made many attempts to expla

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