Cybersecurity technology adoption cycle and its implications for startups and security teams

Many people in the industry assume that when a new security need emerges, customers are immediately going to look for innovative solutions that address that need. In reality, different types of customers exhibit different buying behaviors. In this piece, in collaboration with Kane Narraway, Head of Enterprise Security at Canva, we are looking at ways different types of security teams adopt new solutions and the implications this has for startups. Welcome to Venture in Security! Before we begin, do me a favor and make sure you hit the “Subscribe” button. Subscriptions let me know that you care and keep me motivated to write more. Thanks folks! Join 13,000+ leaders shaping the future of the cybersecurity industry Over 2,510 copies of my best selling book “Cyber for Builders: The Essential Guide to Building a Cybersecurity Startup” have been distributed to the readers so far. This book is unique as it talks about building cybersecurity startups. It is intended for current and aspiring cyb

Many people in the industry assume that when a new security need emerges, customers are immediately going to look for innovative solutions that address that need. In reality, different types of customers exhibit different buying behaviors. In this piece, in collaboration with Kane Narraway, Head of Enterprise Security at Canva, we are looking at ways different types of security teams adopt new solutions and the implications this has for startups. Welcome to Venture in Security! Before we begin, do me a favor and make sure you hit the “Subscribe” button. Subscriptions let me know that you care