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How to Analyze Qualitative Data from UX Research: Thematic Analysis

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Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.

12 How to Analyze Qualitative Data from UX Research: Thematic Analysis Maria Rosala Maria Rosala August 17, 2022 2022-08-17 Share Email article Share on LinkedIn Share on Twitter Summary: Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis. Uncovering themes in qualitative data can be daunting and difficult. Summarizing a quantitative study is relatively clear: you scored 25% better than the competition, let’s say. But how do you summarize a collection of qualitative observations?

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