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The Secret to Running Effective Growth Sprints — Follow This Process to Learn Faster

review.firstround.com · 5,497 words · saved by 1 readers

"With every growth experiment, you're not just trying to optimize your return on ad spend, lower your CPA, or bag a few new logos ahead of the next fundraise. You're fundamentally learning and making progress toward a simple question: How are we going to grow this business?" This article is written by Matt Lerner, co-founder at SYSTM, a company that helps startups “find their big growth levers” (and pull them). Previously, he was an investor at 500 Startups and ran B2B growth teams at PayPal. He previously shared an excellent guide to finding language/market fit here on The Review. Today, he’s generously sharing a chapter from his new book “Growth Levers and How to Find Them,” penned for, as he puts it, ​​“impatient founders and their teams.” For more of his insights, check out his 2-minute newsletter. Every great startup made wrong turns before unlocking hockey-stick growth. How many wrong turns will your startup need? As a thought experiment, let’s imagine we know for certain that yo

This article is written by Matt Lerner , co-founder at SYSTM , a company that helps startups “find their big growth levers” (and pull them). Previously, he was an investor at 500 Startups and ran B2B growth teams at PayPal. He previously shared an excellent guide to finding language/market fit here on The Review. Today, he’s generously sharing a chapter from his new book “Growth Levers and How to Find Them,” penned for, as he puts it, ​​“impatient founders and their teams.” For more of his insights, check out his 2-minute newsletter . Every great startup made wrong turns before unlocking hocke

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