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12 Frameworks for Finding Startup Ideas — Advice for Future Founders | First Round Review

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Hoping to start a company someday? We’ve gone back through our archives to surface the best advice on problem selection from first-time entrepreneurs and repeat-founders.

The scene is often romanticized in magazine profiles of successful founders: the keen observation jotted down in a notebook. The serendipitous conversation that clicks the puzzle pieces into place. The idea is where everything begins — at least, that’s what we’re led to believe. All you have to do, these stories seem to imply to aspiring entrepreneurs, is wait to be struck by the muse of inspiration, which isn’t the most actionable strategy. But that’s exactly the problem with the mythologized startup epiphany. In the retelling of the spark that ignited the brilliant success story, the more me

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