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You Sold Your Car. Now the Rides Cost $8 a Mile.

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How AI pricing did to companies what Uber would have done to car owners — and why the bill is coming due.

You Sold Your Car. Now the Rides Cost $8 a Mile. How AI pricing did to companies what Uber would have done to car owners — and why the bill is coming due. Sriram Gopalan Jun 18, 2026 Share Imagine it’s 2010, and a new startup called Uber announces an unlimited rides plan. For $100 a month, you can take as many rides as you want, anywhere in your city, at any hour. The rides are clean, fast, and always available. No parking. No maintenance. No insurance. No sitting in traffic because you can work in the back seat. The deal is so obviously good that people start selling their cars. Not all at on

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