Ultimate Guide: Pricing Pages - by Aakash Gupta

I’ve worked on my share of pricing pages: ScoutForce, Rap to Beats, thredUP, Google Hire, Fortnite, Affirm, and Apollo. For this post, I also audited 100 more pricing pages as they are in January 2024. Now, I’ll distill the results of those findings. We’ll skip all the basics and go straight to the depth. I wanted to create the resource you share with your PM friend who works on pricing - and the resource they bookmark before starting a new job. This is our roadmap: Breaking down 6 of the top pricing pages The top experiments from my career The encyclopedia of product levers Framework to evaluate changes Principles for pricing pages Most common mistakes Prototype page Share We’re going to take a close look at 6 of the hottest companies in tech’s pricing pages: B2B: Figma, Stripe, Monday B2C: Apple iPhone, Fortnite, Netflix Figma is a great example for the now-ubiquitous “seat based pricing model.” It’s definitely one of my favorite pricing pages in all of SaaS: One of the first things

I’ve worked on my share of pricing pages: ScoutForce, Rap to Beats, thredUP, Google Hire, Fortnite, Affirm, and Apollo. For this post, I also audited 100 more pricing pages as they are in January 2024. Now, I’ll distill the results of those findings. We’ll skip all the basics and go straight to the depth. I wanted to create the resource you share with your PM friend who works on pricing - and the resource they bookmark before starting a new job. This is our roadmap: Breaking down 6 of the top pricing pages The top experiments from my career The encyclopedia of product levers Framework to evalu