Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers

Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and emerging AI agent guidance.

Home Search Central Documentation Send feedback Optimizing your website for generative AI features on Google Search User preferences are rapidly evolving and people are increasingly gravitating to generative AI experiences to help them find information. As we upgrade Search to meet these changing expectations, this transformation offers new opportunities to reach people who may be more inclined to engage with your site, spend more time with your content, or even convert by becoming a subscriber or making a purchase. This guide is for website owners looking for official best practices from Goog