literally just do things - by Erifili Gounari

A few days ago, I was on FaceTime with my best friend (who coincidentally just texted me as I wrote this, hello synchronicity), telling her about a new endeavor I’m excited about. I was telling her I realized there’s one thing I’d really like to do more of in my work, and that’s creative direction—so I went down a TikTok rabbit hole of creative directors, found a creator whose videos I loved, messaged her on LinkedIn asking to chat, and she said yes, now it’s in the calendar. I was telling my friend I’m very keen to ask this creator questions as I know I’ll learn so much from her, and that the same day I found a free online course that covered all the gaps I had in my knowledge about creative direction. She immediately was like “Ahhhhh you’re inspiring me right now. This is what I love about you, you just do things. I’ve been wanting to do more XYZ for months but it hasn’t felt like the perfect time, I don’t feel ready, there’s a few things I could improve on first.” So we chatted abou

A few days ago, I was on FaceTime with my best friend (who coincidentally just texted me as I wrote this, hello synchronicity), telling her about a new endeavor I’m excited about. I was telling her I realized there’s one thing I’d really like to do more of in my work, and that’s creative direction—so I went down a TikTok rabbit hole of creative directors, found a creator whose videos I loved, messaged her on LinkedIn asking to chat, and she said yes, now it’s in the calendar. I was telling my friend I’m very keen to ask this creator questions as I know I’ll learn so much from her, and that the