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What Is Erewhon? The Strange History of the L.A. Cult Grocer

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Japanese utopians. Corporate glow-ups. $400 smoothies. The strange history of the world’s most cultish grocery store.

For Aveline and Michio Kushi, meat was poison. So was sugar. Tobacco was just fine. Photo-Illustration: Joe Darrow; Photo: Courtesy of the Kushi family This article was featured in One Great Story , New York ’s reading recommendation newsletter. Sign up here to get it nightly. It’s 9:30 a.m. on a Wednesday in Pasadena, and it ought to be a sleepy morning on South Lake, there beside the Macy’s and T.J.Maxx and Ross Dress for Less and various other retail establishments one might reasonably have thought had gone bankrupt, but more than 300 people have swarmed the sidewalk and many have been mill

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