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Introducing: Antimemetics (my new book!) - by Nadia

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It's easier than ever to share ideas. But in recent years, some of the most interesting ideas are burrowing deeper underground, circulating quietly among group chats and texts instead of public social channels. I've watched these changes unfold while thinking about a book I read a few years back, called There Is No Antimemetics Division (or TINAD), a horror science fiction book by the pseudonymous author qntm. In TINAD, the world is overrun by antimemes, or ideas that actively resist being remembered or shared – despite their importance. Antimemes exist in real life. They are a broad category of self-censoring ideas that includes taboos (things that everyone knows, but can't be said out loud), cognitive biases (things that we can't see about ourselves), or memory lapses (things we know we ought to be doing, but keep forgetting to prioritize). Antimemes grab our attention in the moment, but we struggle to keep them top of mind. This sort of forgetting occurs both collectively (ex. taboo

Introducing: Antimemetics (my new book!) Mar 26, 2025 246 35 40 Share It's easier than ever to share ideas. But in recent years, some of the most interesting ideas are burrowing deeper underground, circulating quietly among group chats and texts instead of public social channels. I've watched these changes unfold while thinking about a book I read a few years back, called There Is No Antimemetics Division (or TINAD), a horror science fiction book by the pseudonymous author qntm. In TINAD, the world is overrun by antimemes, or ideas that actively resist being remembered or shared – despite thei

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