Callum Flack Design & Development
I’m a designer who codes with over 20 years of experience across graphic design, interface design and web engineering. Think of me as a design engineer: the glue between design possibility and technical reality to make the experience whole. From vision to details and back again, my job is to build beautifully designed hypertext interfaces that work in the blink of an eye, creating the most valued currency—trust. Currently, I work as a frontend engineer & designer at Vana, an AI start-up in San Francisco. Prior to this, I built Cleared from initial commit through to its sale. In the 00s, I worked as a brand designer at Saatchi & Saatchi, London . You can still find my turn-of-the-century brand work in Australian supermarkets. I taught myself to code so I could make real what I think of. Nowadays, I mostly update production, not design files. I collect music of all kinds and used to run multiple vinyl record labels . I’ve lived in 3 countries and 8 cities. Home is now tropical Cairns, A
About — Callum Flack Hi, I’m Callum Flack. I’m a designer and engineer from Australia. Designing since 1999, coding since 2011, fluent in both. From fragile idea to prototype to product and distribution, I shorten feedback loops and nail the details that “make it talk”. I believe that discerning judgment across disciplines is the antidote to any mediocre outcome, including AI slop. Cold emails and new online friendships are welcome. # Work history I’ve done the rounds: founded a startup engineering team through to its sale, launched a viral AI product before ChatGPT, run my own agency, my own
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