Lessons learned from a startup that didn’t make it

👋 Hey, Lenny here! Welcome to this month’s ✨ free edition ✨ of Lenny’s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you’ve missed: A guide for finding product-market fit in B2B How Linear builds product How to build a killer sales pitch Hiring your early team Scaling your B2B growth engine The Magic Loop Subscribe to get access to these posts, and every post. Upgrade to paid Failure has a lot to teach us. But we usually miss our chance to learn from it. Recently, in the process of shutting down his startup, Jake Fuentes (co-founder and CEO of Cascade) jotted down his biggest lessons from the journey. I found them incredibly insightful, and applicable to most startups and product teams, so I asked him if I could share them broadly. Below, Jake offers his hard-won lessons about what people forget about competition, how early market signal is often deceiving, what it takes to

👋 Hey, Lenny here! Welcome to this month’s ✨ free edition ✨ of Lenny’s Newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re not a subscriber, here’s what you’ve missed: A guide for finding product-market fit in B2B How Linear builds product How to build a killer sales pitch Hiring your early team Scaling your B2B growth engine The Magic Loop Subscribe to get access to these posts, and every post. Upgrade to paid Failure has a lot to teach us. But we usually miss our chance to learn from it. Recently, in the process of