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After Minimalism

perell.com · 1,710 words · saved by 1 readers

It's time for us to move beyond minimalism. If we want a dynamic world, we should splash our buildings with enthusiastic colors, bold patterns, and visions of a better tomorrow.

“All great ages have left a record of themselves in their styles of building. Why should we not try to find a style for ourselves?” — Karl Schinkel Have you noticed how much of the world now looks like an Apple store? Blue Bottle Coffee is the ultimate example. With white walls and wood countertops, every non-essential item has been removed in the name of efficiency. Retail products rest on bamboo shelves on the edges of the store. Like Apple, Blue Bottle uses the theatrical tactic of hanging its giant logo in the store without the clutter of the company name below it. Noise is dam

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