✳flâneur — a map of the web's best reading

Build Products, Sell Products – Zach Perret

zachperret.com · 374 words · saved by 1 readers

Plaid is first a product-driven [1] and second a distribution-driven [2] company. We make decisions according to these priorities. Everything we do at Plaid should be in service building great products and distributing them effectively. Everything else in the company – all our internal functions and processes, all our team members – should be working together to support the development and distribution of great products. [1] “Product-driven” does not refer to the PM team or any other job title. “Product” means the tools or services that we deliver to customers. Our company’s first focus is on building great products. [2] Being a “distribution-driven” company is not the exclusive purview of our go-to-market teams. The best distribution is often a result of intentional product decisions. We are all responsible for sales.

Build Products, Sell Products – Zach Perret Build Products, Sell Products Apr 20, 2025 [Written as an internal memo to Plaid, but relevant to most B2B companies.] Plaid is first a product-driven [1] and second a distribution-driven [2] company. We make decisions according to these priorities. Our first priority is to build products that customers use. Simple statement, hard to do. Building products that customers use means listening to what customers say they want, and then figuring out how to deliver something that they will actually use. We spend a lot of time developing deep relations

Explore this link on the map →

related reading