Timing and purpose

When done right, animations make an interface feel predictable, faster, and more enjoyable to use. They help you and your product stand out. But they can also do the opposite. They can make an interface feel unpredictable, slow, and annoying. They can even make your users lose trust in your product. So how do you know when and how to animate to improve the experience? Step one is making sure your animations have a purpose. Before you start animating, ask yourself: what’s the purpose of this animation? As an example, what’s the purpose of this marketing animation we built at Linear? You can view the full animation on linear.app/ai. This animation explains how Product Intelligence (Linear’s feature) works. We could have used a static asset, but the animated version helps the user understand what this feature does, straight in the initial viewport of the page. This animation I made at Vercel does exactly the same. It explains (although in a simplified way) how v0 works. This makes

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related reading

• You Don't Need Animationsemilkowal.ski
• Details That Make Interfaces Feel Betterjakub.kr
• 7 Practical Animation Tipsemilkowal.ski
• 12 Principles of Animationuserinterface.wiki
• The Easing Blueprintanimations.dev
• Meaningful Motion with Action-Driven Animation | Tobias Ahlintobiasahlin.com
• Motion Graphic Design & Animation Principles Website - Zajno Digital Studiomotion.zajno.com
• Mediumuxdesign.cc
• What is the purpose of motion?kehinde.xyz
• Details That Make Interfaces Feel Betterinterfaces.dev
• animations.devanimations.dev
• Good vs Great Animationsemilkowal.ski