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3G Capital and the Fringes of Cost Management // Summary of Bob Fifer’s ‘How to Double Your Profits in 6 Months or Less’

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3G Capital’s Playbook: Look at EVERYTHING—There are No Sacred Cows in Cost-Cutting During the past decade, the achievements of the Brazil-based private equity group 3G Capital have draw…

3G Capital’s Playbook: Look at EVERYTHING—There are No Sacred Cows in Cost-Cutting During the past decade, the achievements of the Brazil-based private equity group 3G Capital have drawn attention to the aggressive cost cutting methods outlined in management consultant Bob Fifer’s How to Double Your Profits in 6 Months or Less (1995.) 3G has raised the profitability of its acquired businesses by sacking thousands of workers, shutting down factories, simplifying operations—even using cheaper ingredients. In Israel, the 3G-controlled Heinz was forced to rebrand its iconic

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