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How to Build a Better Social Network

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The problem with most writing about technology is that it points out problems without proposing solutions. One of the easiest things to bellyache about is how social media works: it prioritizes shallow engagement bait by creators who already have large followings. In social media, the rich get richer, and the audience gets more stupid. I recently came across an article about the problem of social media that points out this problem and attempts to solve it. It’s by Nir Zicherman, the co-founder of podcasting company Anchor and the former VP and Global Head of Audiobooks at Spotify. He proposes a solution: create a market economy where users spend points in order to govern which posts get seen, and rapidly redistribute those points such that no one can accumulate an ongoing advantage. In this world, he hopes, the best content gets promoted—rather than just content from large accounts or shallow engagement bait. Read the article and then see my commentary at the end. —Dan I believe it’s p

Skip to content We use analytics and advertising tools by default. You can update this anytime. Privacy Preferences Do Not Sell or Share Privacy Preferences x Manage optional tracking categories. Necessary cookies stay on so the site can function. Analytics Advertising and sharing Cancel Save Preferences How to Build a Better Social Network Image via Lucas Crespo. By Nir Zicherman Nir Zicherman is the cofounder and CEO of Oboe. Previously, he cofounded of Anchor and was the vice president of audiobooks at Spotify. How to Build a B etter Social Network We just need to think of it like an econom

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