Hyperbound's Cold Email 101

A lot of founders have been asking us for simple actionable cold email tips that you can employ in your own outbound campaign today. There is a lot of contradictory and confusing information out there, so we wanted to gather the most relevant stats and resources for founders in one place! We bolded all the key bits for you. This was collected from speaking to dozens of founders and sales leaders, and backing up their anecdotes and opinions with research where available. Why Cold Sales Emails 3 Unintuitive Gotcha’s about Email Outbound Effects of Mail Privacy Protection Inbox Warmup Email Authentication Outbound Quality Matters (Personalization Too) Why Personalize? Personalization Strategies to Mix and Match Cold Email Content Tips Email Subject Line Email Body Segmentation and Personalization Cold Email Campaign Tips Cold Campaign Funnel Metrics Touchpoints 30-30-50 Rule Open-Rate Stats Email Timing Sources Hard Research Articles You probably don’t need us to tell you this! 77% of B2B

A lot of founders have been asking us for simple actionable cold email tips that you can employ in your own outbound campaign today. There is a lot of contradictory and confusing information out there, so we wanted to gather the most relevant stats and resources for founders in one place! We bolded all the key bits for you. This was collected from speaking to dozens of founders and sales leaders, and backing up their anecdotes and opinions with research where available. Why Cold Sales Emails 3 Unintuitive Gotcha’s about Email Outbound Effects of Mail Privacy Protection Inbox Warmup Email Authe