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Netflix knows what you like - Digital Innovation and Transformation

aiinstitute.hbs.edu · 769 words · saved by 1 readers

Netflix knows what you like and what you don’t like. Even as Netflix was sending DVDs to households across the U.S., it understood the importance of delivering the content that people would love. This logic has been extended to an extreme to develop an algorithm that recommends the shows you love and hides the rest, i.e. Netflix’s algorithm is boosting engagement and keeping you hooked. Netflix is the world’s leading subscription video-on-demand streaming company in the world. With over 221 million paid subscriptions in over 190 countries watching millions of hours of content, Netflix generates massive amounts of data. In the age of the attention economy, large technology companies constantly compete for users’ screen time across devices. This is why the effective distribution of relevant content is extremely relevant for business success at any media company. Large companies like Meta have invested billions in recommender systems designed to keep users engaged. Netflix has not only gr

Netflix is the world’s leading subscription video-on-demand streaming company in the world. With over 221 million paid subscriptions in over 190 countries watching millions of hours of content, Netflix generates massive amounts of data. In the age of the attention economy, large technology companies constantly compete for users’ screen time across devices. This is why the effective distribution of relevant content is extremely relevant for business success at any media company. Large companies like Meta have invested billions in recommender systems designed to keep users engaged. Netflix has n

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