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Don't forget to launch | Essays | Des Traynor

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I say it to every pre-launch startup I talk to, or who asks for my advice. As you’d guess it often comes across both weird and unnecessary. “Des, this doesn’t sound like the type of value-add advice we need, I mean who in their right mind has an idea, builds a team, raises a few million of venture capital, and then… forgets to launch?” And yet I keep saying it, and still so many keep forgetting. When I say launch, I mean the real deal. No apologies, no private lists, no friends & family launches, no DM our founder and see if you can get an access code, I mean “put it all out there, and watch what happens, learn, and be ready to react”. I’ve watched about a dozen companies with great ideas, with plenty of funding, with strong teams, forget to launch. Forget is probably an unfair word here. What actually happens is that there’s a long list of priorities and the big scary launch where you find out if the whole thing is worthwhile falls below the easy next task that doesn’t bite back. Do t

Don't forget to launch | Des Traynor « Back to all essays Don’t forget to launch December 23rd 2020 If there’s one piece of advice I give most early-stage startups it’s simply that. Don’t forget to launch. I say it to every pre-launch startup I talk to, or who asks for my advice. As you’d guess it often comes across both weird and unnecessary. “ Des, this doesn’t sound like the type of value-add advice we need, I mean who in their right mind has an idea, builds a team, raises a few million of venture capital, and then… forgets to launch? ” And yet I keep saying it, and still so many keep forge

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