Payments

SaaS entrepreneurs and investors are enamored with payments for good reason. We agree with Nick DeLeonardis, SVP GM of Fintech at Toast, when he said, “I think of the world as being powered by payments.” ‍ Embedded payments can create a seamless purchase experience for customers and dramatic optionality for Vertical SaaS Vendors (VSVs). It allows VSVs to uniquely position themselves as a point of trust, a point of depth, and ultimately, a point of data. ‍ Payments monetization also provides a game-changing financial lever. It can allow you to create additional go-to-market channels, target segments that otherwise might not be viable, or change how you extract value for your products. This is particularly true in SMB and Vertical SaaS. You can think of payments’ impact in three areas: ‍ ‍ It is a mistake to think of payments as an individual product. Instead, it is a lever by which you can transform the customer experience. If you enable a strong payments experience, onboarding can be s

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• Alson Chan