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The art and science of gift-giving | Psychology | The Guardian

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There are many pitfalls to buying presents, from seeking an instant reaction to a fear of sentimentality. But a few simple psychological principles can help you make better choices

Receivers tend to feel more gratitude for presents that bring longer-term enjoyment. Photograph: Kseniya Ovchinnikova/Getty Images View image in fullscreen Receivers tend to feel more gratitude for presents that bring longer-term enjoyment. Photograph: Kseniya Ovchinnikova/Getty Images Psychology This article is more than 2 years old The art and science of gift-giving This article is more than 2 years old There are many pitfalls to buying presents, from seeking an instant reaction to a fear of sentimentality. But a few simple psychological principles can help you make better choices David Robs

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