America's Domestic Gurus Are Bad Girls - JSTOR Daily

Why do the pages of shelter magazines for women seem so pristine? The answer is not what you think, according to one scholar.

The icon indicates free access to the linked research on JSTOR. Domestic goddesses are a familiar phenomenon. They smile serenely from the covers of their self-named publications, demonstrate their oh-so-simple recipes on TV, and hawk their bounteous, aesthetically pleasing, and on-brand homes. But a rebellious streak runs through the blood of some of America’s favorite “shelter writers,” according to scholar Susan Fraiman—and their brands challenge ideals of selfless, wifely domesticity , even as they sell readers on the fantasy of perfect housekeeping. Fraiman finds an unex

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• Amina Safdar

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