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When Edward Said sent shock waves through the academic world by adding “-ize” to the word “Oriental,” writers and scholars everywhere were forced for the first time to think long and hard about the way they represent “the other” (i.e., non-Westerners). No one wanted to be branded with the new label of “Orientalist.” But what Said failed to identify in his study (in his defense, it was beyond the scope of what he set out to do) was Orientalism’s mirror phenomenon, Occidentalism: the East’s construction(s) of the West and, by extension, itself. With the discovery of this new phenomenon, critics of Said were free again to voice their objections to his ideas — why worry about being called an Orientalist, they asked, when Orientals have been orientalizing themselves all along? As recent scholarship has shown, many of the stereotypes Said viewed as creations of the Western imperial imagination seem to have been, in fact, jointly created. Alastair Bonnett takes it one step further in his The

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