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SCAMPER - Improving Products and Services

mindtools.com · 1,199 words · saved by 1 readers

Generating new ideas to develop a product or service is a key skill in business. It helps you to stay ahead of the competition and keep your audience satisfied. But, it can often be difficult to come up with new ideas when you're focusing on an existing product. This is where a tool like SCAMPER can help. It's useful for generating ideas for new products and services by encouraging you to think about how you could improve existing ones. In this article, video and infographic, we'll look at the meaning of SCAMPER, and demonstrate how to use the technique. SCAMPER stands for: Substitute. Combine. Adapt. Modify. Put to another use. Eliminate. Reverse. SCAMPER is a quick, easy and direct form of creative brainstorming. You use the tool by asking questions about existing products, using each of the seven prompts above. These questions help you come up with creative ideas for developing new products, and for improving current ones. Alex Osborn, credited by many as the originator of brainstor

Content Hub Personal Development Creativity Tools Creativity Tools SCAMPER September 13, 2024 SCAMPER by Our content team ajt / © iStockphoto Access the essential membership for Modern Managers Try for Free Google Advert Generating new ideas to develop a product or service is a key skill in business. It helps you to stay ahead of the competition and keep your audience satisfied. But, it can often be difficult to come up with new ideas when you're focusing on an existing product. This is where a tool like SCAMPER can help. It's useful for generating ideas for new products and services by encour

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