✳flâneur — a map of the web's best reading

Headless Marketplaces: Go Where the Wallets Are

jessewalden.com · 538 words · saved by 1 readers

Composability has been a holy grail for crypto, and we’re on the verge of an explosion of it. The reason is a new go to market strategy for founders may have just become viable: go to where the wallets are, build a headless marketplace. A headless marketplace is a market leveraging global, onchain identity, money, and data while distributing locally—wherever a user’s wallet already is (e.g. inside a Telegram group chat or Farcaster feed.) Since major social platforms cut API/platform access, bootstrapping a new app or marketplace demanded a miracle in distribution hacking. The rise of decentralized social protocols and wallet infrastructure might simplify things a bit. Thats because its now possible to go to where the users are, without fear of platform risk—and crucially, because decentralized social networks leverage crypto wallets for identity, its now possible to tap users' existing identity, money, and data in your application too. Historically, most marketplaces have been destin

Composability has been a holy grail for crypto, and we’re on the verge of an explosion of it. The reason is a new go to market strategy for founders may have just become viable: go to where the wallets are, build a headless marketplace. A headless marketplace is a market leveraging global , onchain identity, money, and data while distributing locally— wherever a user’s wallet already is (e.g. inside a Telegram group chat or Farcaster feed.) Since major social platforms cut API/platform access, bootstrapping a new app or marketplace demanded a miracle in distribution hacking. The rise of decent

Explore this link on the map →

related reading