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Photo editing app VSCO launches marketplace to connect photographers with brands | TechCrunch

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Working with brands is one of the primary ways artists and content creators can earn substantial income today. However, it’s not easy for creators to connect with brands, and companies looking for new or specialized talent also have a difficult time finding them. Photo editing app VSCO is trying to solve this problem for its primary audience, professional photographers, with a new marketplace called VSCO Hub that aims to connects them with brands. VSCO’s platform is similar to other social platforms like Instagram, YouTube and TikTok, which already offer creator marketplaces to help businesses discover content creators and strike partnerships with them. VSCO’s CEO, Eric Wittman, who joined the company last September, equates the new portal to LinkedIn. “The VSCO Hub is almost like LinkedIn. Brands act as recruiters, and they can easily find someone for their projects and connect with them,” he told TechCrunch over a call. To get access to VSCO Hub, photographers will have to sign up fo

Photo editing app VSCO launches marketplace to connect photographers with brands | TechCrunch Image Credits: VSCO Apps Photo editing app VSCO launches marketplace to connect photographers with brands Ivan Mehta 8:00 AM PDT · May 7, 2024 Working with brands is one of the primary ways artists and content creators can earn substantial income today. However, it’s not easy for creators to connect with brands, and companies looking for new or specialized talent also have a difficult time finding them. Photo editing app VSCO is trying to solve this problem for its primary audience, professional

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