How To Get the First 1000 Users for Your Startup | by Marc Crouch | Growthmode | Medium

Wouldn’t it be wonderful if you could just build a great product, put it out there in the world and then watch as willing users flock gratefully to sign up for your new masterpiece? It sure as hell would make my life a lot easier. Being a serial startup founder I find myself praying to the user acquisition gods more often than I would like to admit, because getting your first users is bloody hard work. However, over time I have learned that there is some sort of playbook of activities (not a formula, such things are nearly always snake-oil) that will do the job of getting the first users onto your product, regardless of what it is. In this post I will aim to shed some light on some of these activities while explaining why they work and roughly how long they will take to deliver. These are not tricks or hacks, they are widely used strategies that work for very simple reasons, and are time-tested. I should caveat this by saying that my focus is primarily on tech startups, particularly Sa

Wouldn’t it be wonderful if you could just build a great product, put it out there in the world and then watch as willing users flock gratefully to sign up for your new masterpiece? It sure as hell would make my life a lot easier. Being a serial startup founder I find myself praying to the user acquisition gods more often than I would like to admit, because getting your first users is bloody hard work. However, over time I have learned that there is some sort of playbook of activities (not a formula, such things are nearly always snake-oil) that will do the job of getting the first users onto