head on the cloud, feet on the ground - by Itay Dreyfus

I’ve long been intrigued by the journey of Sari Azout, ever since she announced Startupy a few years ago, which later became Sublime, a social knowledge management tool for collecting and connecting ideas. I’ve had a few conversations with Sari in the past, but this time, I sat down to interview her about her perspective on business and life. As we began our long conversation, the sound of the local produce vendor shouting beneath my apartment made for a fitting backdrop. We discussed what it means to design a sustainable and humble company these days, while still anchoring a big vision in grounded reality. Excerpts of this interview will also be available in the Niche Design zine. Itay: Your path into tech has been somewhat traditional. You worked in VC, but you've since veered in a very different direction, building something outside the typical venture model. Plus, you live in Miami. Could you share a bit about your early days and what led you to go that way? Sari: After college, I

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• Svitlana Midianko