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Our Mascot: Lore of the Bellwether — Long Journey Ventures

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This is the story about how we created our Long Journey “mascot”; meet Bellwether, a side-eye sheep who leads its flock and looks to the side for where to go next (while others look forward). We deeply believe in co-creation and the whole firm was brought on the design journey to imagine, provide feedback, and vote. "Don't be a sheep!" It's a phrase we've all heard, especially in recent years – spat out as an insult, wielded as a weapon against those who follow conventional wisdom or mainstream thought. The implication is clear: being a sheep means you're mindless, weak-willed, unable to think for yourself. But what if this common criticism fundamentally misunderstands both human nature and the very essence of how progress happens? Here's a controversial truth: WE ARE ALL SHEEP. And that's not just okay – it's essential to human flourishing. Think about your morning routine. You probably brushed your teeth with fluoride toothpaste, drove a car you didn't engineer, on roads you didn't

Our Mascot: Lore of the Bellwether Jan 6 Written By Z. Mike Wang Meet Bellwether, our new Long Journey “mascot.” This is the story about how we created our Long Journey “mascot”; meet Bellwether, a side-eye sheep who leads its flock and looks to the side for where to go next (while others look forward). We deeply believe in co-creation and the whole firm was brought on the design journey to imagine, provide feedback, and vote. "Don't be a sheep!" It's a phrase we've all heard, especially in recent years – spat out as an insult, wielded as a weapon against those who follow conventional wisdom o

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