Beyond BTS, Blackpink: How K-Pop Is Redefining Itself

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 My Account Background motion on RJ On a breezy May evening in Los Angeles, thousands of K-pop fans mill outside the Peacock Theater. They’re waiting for rookie boy band Riize’s first US fan-concert — a hybrid mix of songs and meet-and-greet events for new groups who don’t yet have the repertoire for a full performance. Dressed in customized T-shirts printed with names of Riize members, admirers waved the American flag and banners photoshopped with the group’s image. Emmey Roberts, a college student from Florida, on her first trip to LA, said she’d been following the band since their formal debut. “They're so happy. I love their music, the message it shares,” Roberts said. “They're really inspiring.” She estimates she spends $

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• Thục Khuê Vũ