Defining the Who, What, Why of Paid Marketing - Blume Ventures

The first step is the ​‘Who’. There are all these different names for it — customer segment, prime prospect, ideal customer profile, target segment. Essentially, it means figuring out who is your customer. Who is going to buy your product and give you your initial revenue? You have to be very very clear about this. It’s very likely that you have multiple segments in your mind and you’re thinking you can serve all of them. But you won’t be able to. You're a startup and have limited resources. You will only be able to serve a limited number of segments. Usually just one. It's critical that you pick the one and even more critical that you understand the unique insight of that customer segment. What is the customer wanting from life that is not solved today and that your product or your company will solve? The ​‘Who’ is part segment and part unique insight. It is very critical to understand these things before you begin paid marketing. Then you need to know your Promise. Promise also has d

The first step is the ​‘Who’. There are all these different names for it — customer segment, prime prospect, ideal customer profile, target segment. Essentially, it means figuring out who is your customer. Who is going to buy your product and give you your initial revenue? You have to be very very clear about this. It’s very likely that you have multiple segments in your mind and you’re thinking you can serve all of them. But you won’t be able to. You're a startup and have limited resources. You will only be able to serve a limited number of segments. Usually just one. It's critical that you p