Meta Campaigns to Change Opinions on Data Centers - The New York Times

The tech giant has spent more than $6 million on TV ads in state capitals and Washington, with the message that data centers create jobs. The tech giant has spent more than $6 million on TV ads in state capitals and Washington, with the message that data centers create jobs. Diane Papan, a state assemblywoman in California, watching a Meta ad about an Iowa data center. Credit... Video by Brennan Smart For The New York Times Supported by By Eli Tan Reporting from San Francisco The advertisement began with a panning shot of Altoona, Iowa, a town of 20,000 near Des Moines. The camera moved from a diner to a farm to a high school football field. To the pluck of guitar strings, a voice-over promoted a boon for the local economy. “We’re bringing jobs here,” the ad said. “For us, and for our next generation.” The ad’s folksy vibes were not for a political candidate. They were for a data center that Meta had built in Altoona — part of an ad campaign by the Silicon Valley giant to shape a new n

The tech giant has spent more than $6 million on TV ads in state capitals and Washington, with the message that data centers create jobs. The tech giant has spent more than $6 million on TV ads in state capitals and Washington, with the message that data centers create jobs. Diane Papan, a state assemblywoman in California, watching a Meta ad about an Iowa data center. Credit... Video by Brennan Smart For The New York Times Supported by By Eli Tan Reporting from San Francisco The advertisement began with a panning shot of Altoona, Iowa, a town of 20,000 near Des Moines. The camera moved from a