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What's in a Name? - by Eurie Kim - The Art of Venturing

artofventuring.substack.com · 1,252 words · saved by 1 readers

One of my favorite questions to ask a founder in a first meeting is why they picked the name for their company. It says a lot about a person — what they value, what they hope to communicate to the world around them, how they want to show up. Whether you gave it thought or not, it says a lot. Venturing as a practice I named this writing project "The Art of Venturing" because it represents my personal creative effort to venture outside my own comfort zone, while also acknowledging and celebrating how much art (versus science) actually goes into the process of venturing into something new — something most people might define as "risky" or uncharted. Whether you are starting a new company, climbing Kilimanjaro, or writing a new book, there is always a moment just before you take the leap into the unknown. That moment is so pure, so human — it is when you suspend all logic and disbelief, and despite most voices in your head telling you to stop and avoid danger, you just do it anyway. I'm ob

What's in a Name? Your story, in 1 word. Sep 02, 2025 7 5 1 Share One of my favorite questions to ask a founder in a first meeting is why they picked the name for their company. It says a lot about a person — what they value, what they hope to communicate to the world around them, how they want to show up. Whether you gave it thought or not, it says a lot. Venturing as a practice I named this writing project "The Art of Venturing" because it represents my personal creative effort to venture outside my own comfort zone, while also acknowledging and celebrating how much art (versus science) actu

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