One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction - Marriott - 2024 - Psychology & Marketing - Wiley Online Library

Correspondence Hannah R. Marriott, Department of Marketing & Strategy, Cardiff Business School, Cardiff University, Cardiff, UK. Email: MarriottH@cardiff.ac.uk Valentina Pitardi Department of Marketing, Surrey Business School, University of Surrey, Surrey, UK Corresponding Author Hannah R. Marriott Department of Marketing & Strategy, Cardiff Business School, Cardiff University, Cardiff, UK Correspondence Hannah R. Marriott, Department of Marketing & Strategy, Cardiff Business School, Cardiff University, Cardiff, UK. Email: MarriottH@cardiff.ac.uk Valentina Pitardi Department of Marketing, Surrey Business School, University of Surrey, Surrey, UK Give access Share full-text access Use the link below to share a full-text version of this article with your friends and colleagues. Learn more. Share a link Although technology advancements provide opportunities for social interactions, reports show that people have never felt so alone and are increasingly adopting AI friendship and therapy-rel

Correspondence Hannah R. Marriott, Department of Marketing & Strategy, Cardiff Business School, Cardiff University, Cardiff, UK. Email: MarriottH@cardiff.ac.uk Valentina Pitardi Department of Marketing, Surrey Business School, University of Surrey, Surrey, UK Corresponding Author Hannah R. Marriott Department of Marketing & Strategy, Cardiff Business School, Cardiff University, Cardiff, UK Correspondence Hannah R. Marriott, Department of Marketing & Strategy, Cardiff Business School, Cardiff University, Cardiff, UK. Email: MarriottH@cardiff.ac.uk Valentina Pitardi Department of Marketing, Surr