Emergence - The 5Ms: How Emergence Evaluates Series A Pitches
As the first significant infusion of capital, Series A investment marks a pivotal moment in the life of a startup and can accelerate entrepreneurs toward their vision. At Emergence, we evaluate over 1,000 Series A pitches from enterprise cloud entrepreneurs every year. This means that we’ve logged our 10,000+ Malcolm Gladwell hours over the last decade and can safely say we are experts at evaluating early stage enterprise cloud companies. This is our 5M framework for how we evaluate enterprise Series A opportunities and why these attributes matter for long term startup success. Powering every promising company is an exceptional management team. At Emergence, we look for teams that possess the five superpowers of successful entrepreneurs: intense passion, deep focus, super speed, charismatic vision and accelerated learning. We often find these superpowers in teams that have strong team-problem fit, where management has deep expertise within an industry or market opportunity. Strong team
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