Selling to a health system is like breaking your arm | Redox

Listen to industry leaders discuss how technology is being deployed to solve the biggest problems in healthcare Discover the latest updates to Redox products and solutions How to get started with the Redox API Keep up to date with the current Redox news “Selling to a health system is like breaking your arm.” I’m speaking with J. Simpson over a Chick-fil-A in the sticky mist of the three-story fountain at MD Anderson in Houston. Many things purchased for UT System’s health campuses come across her desk at the UT System Supply Chain Alliance. “When you break an arm, the cast will be on for six weeks. There are plenty of things you can do to aggravate it and extend the pain, but there’s really nothing you can do to get rid of it faster. Sometimes you never really recover.” She’s referring to the notoriously crippling 12-18 month sales cycles in healthcare enterprise sales. You crack your ulna on the way into the sales meeting. If you’re lucky, you’ll get a purchase order in 12 months. How

Listen to industry leaders discuss how technology is being deployed to solve the biggest problems in healthcare Discover the latest updates to Redox products and solutions How to get started with the Redox API Keep up to date with the current Redox news “Selling to a health system is like breaking your arm.” I’m speaking with J. Simpson over a Chick-fil-A in the sticky mist of the three-story fountain at MD Anderson in Houston. Many things purchased for UT System’s health campuses come across her desk at the UT System Supply Chain Alliance. “When you break an arm, the cast will be on for six w