Technology Venture Idea Generation - ScienceDirect

The question that all aspiring technology entrepreneurs need to answer in their own unique way is: What business should I start? Aspiring entrepreneurs are often confounded by the challenge of developing a credible idea for a new product or service. Consulting friends and family can be a useful start in developing and refining an idea for a new venture, but that may not be the best approach. Those friends and family members might be tempted to tell you what you want to hear, rather than providing the critical feedback that will help you refine your idea. Sources: Adapted from John Ortved, “Sophia Amoruso Expands Nasty Gal,” The Wall Street Journal, August 22, 2013; Victoria Barrett, “Nasty Gal’s Sophia Amoruso: Fashion’s New Phenom”, Forbes, June 28, 2012; Nicole Perloth, “Nasty in Name Only,” The New York Times, March 24, 2013. Nasty Gal Hits it Big in Competitive Fashion Industry Sophia Amoruso is not your typical successful technology entrepreneur. She is a photography school dropo

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