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Frank Luntz Can’t Quit: Ben Terris ’Big Break’ Excerpt

nymag.com · 2,286 words · saved by 1 readers

“That’s the original Big Boy,” Frank Luntz said, gesturing to the deep end of a peanut-shaped swimming pool where the iconic restaurant mascot of a portly child triumphantly hoists a hamburger above his head. We were standing in the backyard of Luntz’s home — a property he long ago decorated with the zeal of a child who had lucked into a large sum of money. The 59-year-old had filled his kitchen cabinets with shoeboxes full of baseball cards. He’d installed a Riverboat Gambler pinball machine in the basement and placed a life‐size mannequin of the Terminator by his back door. “There was a Ronald McDonald too,” he said, sighing. “But it’s gone.” A lively evening newsletter about everything that just happened. Back when Luntz was a hotshot Republican pollster, this Virginia home had been the center of his social life. Senators, representatives, lobbyists, Democrats, Republicans—they’d all come down from Washington to see him. He was known especially for his annual MLB All‐Star Game party

Frank Luntz in 2016 at his Los Angeles home with a replica of the Oval Office. Photo: Noah Webb “That’s the original Big Boy,” Frank Luntz said, gesturing to the deep end of a peanut-shaped swimming pool where the iconic restaurant mascot of a portly child triumphantly hoists a hamburger above his head. We were standing in the backyard of Luntz’s home — a property he long ago decorated with the zeal of a child who had lucked into a large sum of money. The 59-year-old had filled his kitchen cabinets with shoeboxes full of baseball cards. He’d installed a Riverboat Gambler pinball machine in the

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