Preserving Sacredness - by Tina He - Fakepixels

When SpaceX positions itself as humanity's salvation, it taps into something deeper than progress or profit: a hunger for the sacred. Silicon Valley's power didn’t emerge from code or capital alone. It emerged from the collective capacity to experience technology as sacred, as something that transcends mere utility to touch deeper human aspirations. However, when mythology meets market incentives, something shifts. The same framework that elevates founders into visionaries and startups into movements becomes a sophisticated performance art. In the attention economy, the appearance of innovation often yields better returns than innovation itself. This tension between authentic sacredness, which drives genuine breakthroughs, and manufactured sacredness, which enables sophisticated fraud, threatens not just individual companies but the entire ecosystem's capacity to create meaningful progress. This loss of sacredness haunted Mircea Eliade when he warned of the "total profanation" of human

When SpaceX positions itself as humanity's salvation, it taps into something deeper than progress or profit: a hunger for the sacred. Silicon Valley's power didn’t emerge from code or capital alone. It emerged from the collective capacity to experience technology as sacred, as something that transcends mere utility to touch deeper human aspirations. However, when mythology meets market incentives, something shifts. The same framework that elevates founders into visionaries and startups into movements becomes a sophisticated performance art. In the attention economy, the appearance of innovatio