Time to trust: what it is, why cybersecurity startups must shorten it to accelerate growth, and how to do it

Welcome to Venture in Security! Before we begin, do me a favor and make sure you hit the “Subscribe” button. Subscriptions let me know that you care and keep me motivated to write more. Thanks folks! Thanks for supporting Venture in Security! Pledge your support Not too long ago, I wrote a deep dive about the role of trust in cybersecurity, and how what is happening in the industry leads to the tragedy of the commons. It summarizes many of the observations about the dynamics of the industry I have been observing for a long time. Before that, I explained how the reliance on trust is the main reason why we have thousands of cybersecurity vendors, and why it makes “great industry consolidation” highly unlikely. In this piece, I will introduce a metric that I think is key to improving the adoption of cybersecurity products - namely time to trust. The original (and shorter) version of this article was first published on TechCrunch. This post is brought to you by… ViS Angel Syndicate ViS Ang

Welcome to Venture in Security! Before we begin, do me a favor and make sure you hit the “Subscribe” button. Subscriptions let me know that you care and keep me motivated to write more. Thanks folks! Thanks for supporting Venture in Security! Pledge your support Not too long ago, I wrote a deep dive about the role of trust in cybersecurity, and how what is happening in the industry leads to the tragedy of the commons. It summarizes many of the observations about the dynamics of the industry I have been observing for a long time. Before that, I explained how the reliance on trust is the main re