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How AI Mode Works and How SEO Can Prepare for the Future of Search -

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I attended the first day of Google I/O 2025 and left feeling a mix of excitement and anxiety. On one hand, as a user and developer, I’m excited for the new products and features. Google is truly a marvel of modern technology and that was on full display with products like Flow, AndroidXR, and Search. On the other hand, I’m terrified at what it means for the SEO community because the skillset and technology we use to support driving visibility is not prepared for where things are headed. To top it off, the ongoing conversation is keeping people complacent which is dangerous for the advancement of the field. There’s been much chatter within the SEO community lately about how the generative AI driven features of Google make no difference; “it’s just SEO.”  In fact, Google’s latest attempts at guidance reflect that. Much of the argument is rooted in the overlapping mechanics between generative information retrieval and classic information retrieval for the web. Yes, you still need to make

How AI Mode Works and How SEO Can Prepare for the Future of Search - Skip to content Let’s Talk AI Overviews , Content , Generative AI , Relevance Engineering , SEO How AI Mode Works and How SEO Can Prepare for the Future of Search by Mike King 05.27.2025 I attended the first day of Google I/O 2025 and left feeling a mix of excitement and anxiety. On one hand, as a user and developer, I’m excited for the new products and features. Google is truly a marvel of modern technology and that was on full display with products like Flow, AndroidXR, and Search. On the other hand, I’m terrifi

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