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Strategy Letter I: Ben and Jerry’s vs. Amazon – Joel on Software

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Building a company? You’ve got one very important decision to make, because it affects everything else you do. No matter what else you do, you absolutely must figure out which camp you’…

Top 10 , CEO , News Building a company? You’ve got one very important decision to make, because it affects everything else you do. No matter what else you do, you absolutely must figure out which camp you’re in, and gear everything you do accordingly, or you’re going to have a disaster on your hands. The decision? Whether to grow slowly, organically, and profitably, or whether to have a big bang with very fast growth and lots of capital. The organic model is to start small, with limited goals, and slowly build a business over a long period of time. I’m going to call thi

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