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Loved: How to Rethink Marketing for Tech Products

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A few attendees at a conference earlier this year asked me if I had read the latest book out of Silicon Valley Partner Group (SVPG) yet—Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco. I hadn’t. It has been on my list since it came out earlier in 2022 but I hadn’t gotten around to it until these past few weeks. Product Thinking is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Loved follows similar books such as Inspired and Empowered. If you didn’t see my review of Empowered, you can find it below: Loved is the product marketing (PMM) version of the series, tackling the important topics of marketing, go-to-market, etc. So how does it stack up, and what are the main takeaways for product people? Let’s dive in. I had several questions I hoped this book would delve into. Which may or may not have been a good approach on my part, as we shall see. Some of them are below: What is a good definitio

Loved: How to Rethink Marketing for Tech Products A Book Review Kyle Evans Sep 07, 2022 2 Share A few attendees at a conference earlier this year asked me if I had read the latest book out of Silicon Valley Partner Group (SVPG) yet— Loved: How to Rethink Marketing for Tech Products by Martina Lauchengco . I hadn’t. It has been on my list since it came out earlier in 2022 but I hadn’t gotten around to it until these past few weeks. Product Thinking is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe Loved follows si

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