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Platform placemaking and the digital urban culture of Airbnbification | Urban Transformations | Full Text

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This paper develops the notion of “platform placemaking”, describing how platforms mobilize user data to remake urban spatial imaginaries in their interests. Using Airbnb as a case, the paper studies the digital urban culture of “Airbnbification” – examining how Airbnb’s reviews and descriptions become part of reshaping urban place, while contributing to the place alienation of long-term residents. Airbnb feeds a surge in urban tourists on the hunt for “real urban experiences”: off-the-beaten-track, everyday and mundane urban life, seen as representing something “real” and “authentic”. This paper situates Airbnb in the literature on postmodern consumption, and examines the way hosts and guests on Airbnb stage, perform and construct cosmopolitanism and “authentic” urban place to cater to the values of new urban tourism. The paper introduces an approach to studying digital urban culture through platform data, using computational discourse analysis to examine Airbnb in New York City. By l

Platform placemaking and the digital urban culture of Airbnbification Research Open access Published: 21 March 2022 Volume 4 , article number 3 ( 2022 ) Cite this article You have full access to this open access article Download PDF Save article View saved research Urban Transformations Aims and scope Submit manuscript Platform placemaking and the digital urban culture of Airbnbification Download PDF Abstract This paper develops the notion of “platform placemaking”, describing how platforms mobilize user data to remake urban spatial imaginaries in their interests. Using Airbnb as a case, the p

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