How to get started with User-Generated Content

This post is brought to you by: Eppo. Eppo is a next-generation A/B testing platform trusted by Growth teams at companies like Twitch, DraftKings, Perplexity, and Coinbase. Teams who use Eppo see 10x experiment velocity across marketing, product, and AI use cases. Experiment with Eppo Last week, I wrote about how important User-Generated Content (UGC) will be for the future of SEO. This is a promised follow up on how to get started with UGC. Notion, Canva, Miro, Amplitude, and Webflow are all doing it because UGC is the only way to deliver authentic, niche content at scale. It’s becoming even more relevant as AI-generated content floods the internet. But… how do you actually get started with UGC? And what metrics should you track, when you’re first getting started? First off, think of building UGC for your business as a “walk-before-you-run” type of project. You don’t start with grand, fully automated systems. You start small, with intentional steps, validating your approach as you go.

This post is brought to you by: Eppo. Eppo is a next-generation A/B testing platform trusted by Growth teams at companies like Twitch, DraftKings, Perplexity, and Coinbase. Teams who use Eppo see 10x experiment velocity across marketing, product, and AI use cases. Experiment with Eppo Last week, I wrote about how important User-Generated Content (UGC) will be for the future of SEO. This is a promised follow up on how to get started with UGC. Notion, Canva, Miro, Amplitude, and Webflow are all doing it because UGC is the only way to deliver authentic, niche content at scale. It’s becoming even