Post Less, Write More. Leave the excessive content behind | by Isra A. | Mar, 2024 | The Writing Cooperative
Something is compelling about a creator who posts once a month. Publishes a book every two years. Tweets infrequently. Creates silent vlogs instead of forty-five-minute front-facing camera segments. Creators who are selective with what they share ooze intrigue. Email your subscribers daily, and they are likely to unsubscribe. Email them biweekly, and you might win their attention. Not because your daily shares lack value, but because your audience immediately understands that you are not selective with what you share. Everything is shareable and interesting to you. The more you share = the less perceived value. Selective sharers invest in long-term projects in their main time and automate everything else to keep their business running in their spare time. They don’t rush to tweet or share a random thought unless they feel (spiritually) inclined to. They will only share something if they’ve thought about it — for more than a few minutes. They build upon their ideas, bind random thoughts
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